This would be the denomination I'd favor...the UCC's ad was turned down by NBC and CBS and now the UCC is challenging their FCC licenses...that's the way to do it. That kicks ass. Don't back down, don't (ahem) concede. Hit 'em where it hurts...
Also, I found this intriguing for those of us down south:
The United Church of Christ was the first voice to demand that broadcasters who use the public airwaves have a responsibility to operate in the public interest. In the 1960s, the United Church of Christ earned its place in U.S. broadcasting history by successfully challenging the license of WLBT-TV in Jackson, Miss, for refusing to broadcast news and information about African Americans.
I did not know that...good for the UCC. I guess it paid off, as WLBT no longer has a moratorium on broadcasting info about blacks...they even have 3 blacks on-air...I guess progress does get made...it just takes a really long time.